A very common advertisement shown on television is the Dos Equis commercial endorsing the “Most Interesting Man in The World”. The commercials are clearly aiming their advertisement towards men because they always portray this 60 year old man as the ideal man by consistently surrounding him by women, traveling the world, etc. At the end of the commercial he says, “I don’t always drink beer, but when I do prefer drink Dos Equis”.
For this project I decided to make a parody to poke fun at how ridiculous the advertisement campaign is. At first I struggled to brainstorm a way to subvert the message, but then I realized that their entire advertisement is aimed towards men and not women. So I decided to create a quote that they use in their advertisement that makes him appear unmanly and girly. The quote I used is, “I don’t always watch television, but when I do I prefer Gossip Girl”. By doing this it shows how absurd their idea is in making a 60 year old man appear ideal and cool even though he is old and creeping on women that are 30 years younger than him.
No comments:
Post a Comment